The conservation of biological diversity depends on people's knowledge and actions. This book presents the theory and practice for creating effective education and outreach programmes for conservation. Jacobson, McDuff, and Monroe describe an exciting array of techniques for enhancing school resources, marketing environmental messages, using mass media, developing partnerships for conservation, and designing on-site programmes for natural areas and community centres. Vivid case studies from around the world illustrate techniques and describe planning, implementation, and evaluation procedures, enabling readers to implement their own new ideas effectively. Conservation Education and Outreach includes twelve chapters illustrated with numerous photographs showing education and outreach programmes in action, each incorporating an extensive bibliography. Helpful text boxes provide practical tips, guidelines, and recommendations for further exploration of the chapter topics. This book will be particularly relevant to conservation scientists, resource managers, environmental educators, students, and citizen activists. It will also serve as a handy reference and a comprehensive text for a variety of natural resource and environmental professionals.

Introduction; 1. Designing successful conservation education and outreach; 2. Learning and teaching with adults and youth; 3. Changing conservation behaviors; 4. Conservation education in the schools; 5. Making conservation come alive; 6. Using the arts for conservation; 7. Connecting classes and communities with conservation; 8. Networking for conservation; 9. Marketing conservation; 10. Getting out your message with the written word; 11. Taking advantage of educational technology; 12. Designing on-site activities; References; Index

Susan K. JacobsonDepartment of Wildlife Ecology and Conservation, University of Florida, USA, Mallory D. McDuffDepartment of Environmental Studies, Warren Wilson College, North Carolina, USA, Martha C. MonroeSchool of Forest Resources and Conservation, University of Florida, USA