ISBN: 9780195379105
Published:
Availability: 66
Paperback
AU$101.95
NZ$137.99
Converging Media
A New Introduction to Mass Communication
Second Edition
- Description
- Features
- Contents
- Authors
- Reviews
- Lecturer Resources
- Teacher Resources
- Student Resources
- Sample Pages
- ebook
Digital media is changing the ways in which we communicate: we watch TV and movies online, call friends on computers, and read newspapers on cell phones. Placing convergence at the center of the discussion, Converging Media: A New Introduction to Mass Communication, Second Edition, by John V. Pavlik and Shawn McIntosh, uses the technologies we employ everyday to explain our current media environment—and to project where we might be headed. Rather than discussing each media industry in isolation, Converging Media shows how each branch of media (print, visual, and audio) relates to and influences the others. This enables students to see the inextricable and dynamic relationship between converging media and traditional media formats.
The fully revised and updated second edition:
- Opens with a discussion of digital media, giving students an immediate frame of reference as they learn about the historical development of mass communication
- Offers an entire chapter on newly emerging, cutting-edge media (Social Media and Web 2.0)
- Integrates ethics concerns and global perspectives throughout
- Convergence Culture boxes cover the ways in which media impacts our social, political, and popular cultures
- Convergence Context boxes place hard-to-understand concepts and technologies within familiar, relevant contexts
- International Perspectives boxes showcase the similarities—and differences—of media and technology throughout the world
- Opening vignettes contain interesting stories and timely photos that relate chapter content to the overarching theme of media convergence
- Media Quizzes provide students with lighthearted—yet thought-provoking—self-tests
- Conclusions, Discussion Questions, and up-to-date Further Reading lists round off every chapter
Part One: The Changing Media Landscape
1: Mass Communication and its Digital Transformation
2: Media Literacy and Ethics
Part Two: Mass Communication Formats
3: Digital Media: Online and Ubiquitous
4: Books, Newspapers, and Magazines
5: Audio Media: Music Recordings, Radio
6: Visual Media: Movies and Television
Part Three: How Digital Media is Changing Our World
7: Information Overload, Usability, and Interactive Media
8: Networks and Distributing Digital Content
9: Social Media and Web 2.0
Part Four: Media Perspectives
10: Journalism
11: Entertainment
12: Advertising and Public Relations
Part Five: Media & Society
13: Media Theory and Research: From Writing to Text Messaging
14: Communication Law and Regulation in the Digital Age
15: Mass Communication and Politics in the Digital Age
Part One: The Changing Media Landscape
1: Mass Communication and its Digital Transformation
2: Media Literacy and Ethics
Part Two: Mass Communication Formats
3: Digital Media: Online and Ubiquitous
4: Books, Newspapers, and Magazines
5: Audio Media: Music Recordings, Radio
6: Visual Media: Movies and Television
Part Three: How Digital Media is Changing Our World
7: Information Overload, Usability, and Interactive Media
8: Networks and Distributing Digital Content
9: Social Media and Web 2.0
Part Four: Media Perspectives
10: Journalism
11: Entertainment
12: Advertising and Public Relations
Part Five: Media & Society
13: Media Theory and Research: From Writing to Text Messaging
14: Communication Law and Regulation in the Digital Age
15: Mass Communication and Politics in the Digital Age
John V. Pavlik - Rutgers University
Shawn McIntosh - Columbia University