1. Getting the Message Across
Business Communication as a Path to Success
The Communication Process
Communicating in Organizations
Ethical Communication
Cross-Cultural Communication
Workshops and Discussion Forums
Writing Improvement Exercises
Online Activities
2. Getting Started: Planning and Writing Business Messages
Steps in the Writing Process
Collaborative Writing
Workshops and Discussion Forums
Writing Improvement Exercises
Online Activities
3. Business Style--Word Choice, Conciseness and Tone
Word Choice
Achieving Conciseness
Tone
Workshop and Discussion Forum
Writing Improvement Exercises
Online Activities
4. Business Style--Sentences and Paragraphs
Effective Sentences
Effective Paragraphs
Proofreading
Chapter Review Checklist
Workshop and Discussion Forum
Writing Improvement Exercises
Online Activities
5. Memorandums and E-mail
Memorandums
E-mail
Instant Messaging
Chapter Review Checklist
Workshops and Discussion Forums
Writing Improvement Exercises
Online Activities
6. Routine and Goodwill Messages
Direct Writing Plan
Requests
Responses
Goodwill Messages
Informative Letters
Checklist for Positive and Informative Messages
Letter Formats
Workshops and Discussion Forums
Writing Improvement Exercises
Writing Cases
Online Activities
7. Delivering Unfavourable News
Tone in Bad News Messages
Organizing Bad News Messages
Direct Writing Plan for Bad News Messages
Indirect Writing Plan for Bad News Messages
Types of Bad News Messages
Chapter Review Checklist
Workshop and Discussion Forum
Writing Improvement Exercises
Writing Cases
Online Exercises
8. Persuasive Messages
Background to Persuasive Messages
Types of Persuasive Messages
Sales Messages
Checklist for Persuasive Messages
Workshops and Discussion Forums
Writing Improvement Exercises
Writing Cases
Online Exercises
9. Communicating for Employment
Analyzing Your Career Goals and Qualifications
Job Hunting
Writing Persuasive Resumes
Preparing a Persuasive Application Letter
Job Interviews
Preparatory and Follow-up Employment Messages
Checklists for Resumes and Cover Letters
Online Job Bank and Career Resources
Workshops and Discussion Forums
Writing Improvement Exercises
Online Exercises
10. Informal Reports
Introduction to Report Writing
Commonly Used Short Reports
Using Visuals and Graphics
Workshops and Discussion Forums
Writing Improvement Exercises
Writing Cases
Online Activities
11. Proposals and Formal Reports
Proposals
Researching and Collecting Data
Formal Reports
Elements of Formal Reports
Report Writing Checklist
Workshops and Discussion Forums
Writing Improvement Exercises
Writing Cases
Online Activities
12. Oral Communication
Oral Presentations
Organizing and Managing Meetings
Communicating by Phone
Dealing with the Media
Workshops and Discussion Forums
Exercises
Online Activities
Appendix A: Business Usage--A Style and Mechanics Guide
Appendix B: Grammar Handbook
Glossary
Subject Index