'Writing clearly, fluently and with meaning is surely PR's most basic essential…'

Clear, precise, active and ethical writing that conveys a message is an essential and employable skill that all Public Relations students need to develop. Public Relations Writing in Australia illustrates how practice is based in communication theory while encouraging students to regard themselves as beginning practitioners who need to understand the social, economic, political and multicultural contexts in which they work. An understanding of why different writing approaches are needed for specific public relations tactics, as well as the practical aspects of writing for each are presented within an Australian context.

• Includes contributions from senior public relations practitioners and journalists so that students can learn from their real work-life experience.
• Toolkit - a set of aids to help students get started on practical writing tasks. Includes a basic grid for a SWOT, or force field, and/or PEST analysis, checklists, timelines and basic GANTT charts, examples of resources practitioners need to keep like media phone lists etc…
• Practical case studies, end-of-chapter questions and activities in each chapter that support the practical learning approach of the book.

Useful Weblinks

Glossary

Why Study Writing?

The Toolkit