• New chapter on new media and technological developments (Ch 7).
• Increased emphasis on the political nature of media and new media.
• Updated case studies and ‘Issues’ boxes, which encourage students to reflect further on the issues discussed in each chapter.
• Margin notes and design make the text simple for students to navigate.

Figures and Plates

Acknowledgments

Introduction: The 'Media-world' Guided Tour

PART 1: GETTING READY: THE MEDIA AND MEDIA STUDIES

1. Defining the Media

2. Media Studies

3. What Do the Media Do to Us? Media and Society

4. What's in a Name? Language and the Social Construction of Reality

5. Mediation and Representation

6. Texts, Meanings, and Audiences

7. New Media and Technological Development

PART 2: PICTURES: SEMIOTIC ANALYSIS

8. Semiology

9. Reading Images and Advertisements

10. Model Essay: Semiotic Analysis of an Advertisement

PART 3: MAKING SENSE: DISCOURSE, IDEOLOGY, AND HEGEMONY

11. Defining Discourse and Ideology

12. Where are Discourses and Ideologies Found?

13. Dominant Ideology and Hegemony

14. Culture Jamming and Counter-hegemony

PART 4: STORIES: APPROACHES FOR NARRATIVE ANALYSIS

15. Genres, Codes, and Conventions

16. The Language of Film: American Beauty

17. Narrative Structure and Binary Oppositions

18. Documentary and Reality TV

19. Why Stories?

PART 5: MEDIA AND IDENTITY: REPRESENTATION, IMPACT, AND INFLUENCE

20. Feminism, Postfeminism, and Ideologies of Femininity

21. Ideologies and Discourses of Masculinity

22. Ethnicity, Ideology, and the Media

23. Stars and Celebrities

PART 6: BUT THEY KEEP MOVING THE POSTS: POSTMODERN AND GLOBAL PERSPECTIVES

24. Postmodernism

25. Globalisation and Technological Development

Conclusion

Notes

Glossary

Bibliography

Further Reading

Index

Michael O'Shaughnessy – formerly School of Media & Communications, Edith Cowan University

Jane Stadler – Senior Lecturer, Film and Television Studies, University of Queensland