Weblinks
Click the links below to view useful websites mentioned in Marketing: Theory, Evidence, Practice.
01: What Do Marketing Executives Do?
Marketing: http://en.wikipedia.org/wiki/Marketing
Starship Children’s Health: www.starship.org.nz
02: Consumer Behaviour and Business Buyer Behaviour
Bacnet (building, automation and control networks): www.bacnet.org
Distech Controls: www.distech-controls.com
Green Building Council of Australia (GBCA): www.gbca.org.au
NABERS: www.nabers.com.au
LonMark International: www.lonmark.org
New South Wales Office of Environment and Heritage: www.environment.nsw.gov.au
03: Meaningful Marketing Metrics
Did satisfaction drive Apple’s growth?:
http://byronsharp.wordpress.com/2011/09/21/satisfaction-drives-apples-growth-or-not/
http://byronsharp.wordpress.com/2011/09/21/satisfaction-drives-apples-growth-or-not/
Do special brand health metrics predict the future?:
http://byronsharp.wordpress.com/2010/06/20/do-brand-loyalty-commitment-engagement-metrics-work/
http://byronsharp.wordpress.com/2010/06/20/do-brand-loyalty-commitment-engagement-metrics-work/
04: Market Research
Australian Marketing and Social Research Society (AMSRS): www.amsrs.com.au
Cumming, G (2009) ‘Dance of the p values: www.youtube.com/watch?v=ez4DgdurRPg
European Society for Opinion and Marketing Research (2012) ‘26 questions to help research buyers of online samples’: www.esomar.org/knowledge-and-standards/research-resources/26-questions.php
05: The Marketing Environment
Introduction to scenario thinking and planning: www.gbn.com/about/scenario_planning.php
Planning the marketing mix: www.cim.co.uk/marketingplanningtool/tech/tech4.asp
Super brands in Australia: www.superbrands-brands.com
Word-of-Mouth Marketing Association: http://womma.org/main/
The following links are relevant to the case study on pages 212–15:
Australian Vaccination Network: www.avn.org.au
Information on vaccination: www.vaccines.me
Pros and cons of controversial issues: www.procon.org
06: Customer Segmentation and Targeting
For advertising literature, case studies, data, agency links and more, see Warc: www.warc.com
Wikipedia list of links to advertising agencies: http://en.wikipedia.org/wiki/List_of_advertising_agencies
YouTube (Use search terms such as ‘advertising’, ‘commercials’ and ‘Super Bowl’): www.youtube.com
Key journals/trade magazines
Key industry bodies
Advertising Standards Bureau: www.adstandards.com.au
Australian Association of National Advertisers: www.aana.com.au
Advertising Research Federation: www.thearf.org
For additional training for those wanting to work in an agency in Australia, see AdSchool: www.adschool.org.au
07: Product (Goods and Services)
How to market a brand new product:
www.inc.com/guides/201106/marketing-a-brand-new-product.html
www.inc.com/guides/201106/marketing-a-brand-new-product.html
Put your customers to work: http://discussionleader.hbsp.com/hbreditors/2008/09/letting_volunteers_build_your.html
Tontine’s award winning campaign for date stamped pillows results in 20% sales increase: www.campaignbrief.com/2011/10/version10-starthtml0000000149-42.html
The Australian Effie Awards Entry Form 2011:
www.effies.com.au/effies/attachments/535273d8-55e3-48a8-8e3f-12a025486f32.pdf
www.effies.com.au/effies/attachments/535273d8-55e3-48a8-8e3f-12a025486f32.pdf
David Maister’s Marketing Professional Services podcasts: http://davidmaister.com/podcasts.archives/2/
Joseph Pine on the Experience Economy: www.youtube.com/watch?v=pXv3cfvJ9F8
08: Physical Availability, Retailing and Shopping
Herb Sorensen: www.herbsorensen.com/herbsorensenarticles.html
Oroton: www.orotongroup.com
09: Pricing and Discounting
Amazon’s Kindle, was it just a flash in the pan?:
http://tech.fortune.cnn.com/2012/05/04/was-amazons-kindle-fire-just-a-flash-in-the-pan
http://tech.fortune.cnn.com/2012/05/04/was-amazons-kindle-fire-just-a-flash-in-the-pan
Amazon’s Kindle, what it really costs:
http://money.cnn.com/video/technology/2011/11/30/t-ts-fire-teardown.cnnmoney/
http://money.cnn.com/video/technology/2011/11/30/t-ts-fire-teardown.cnnmoney/
Australian Aluminium: http://aluminium.org.au/australian-aluminium/australian-aluminium
Broadbanding Australia, National Broadband Network Information Pack: www.nbnco.com.au/assets/documents/nbn-co-information-pack.pdf
Free: www.free.fr
Google Play: https://play.google.com/store
McKinsey Quarterly: www.mckinseyquarterly.com
Zynga: http://company.zynga.com
10: Advertising
For case studies, data and academic literature: www.warc.com
For a list of some notable agencies: http://en.wikipedia.org/wiki/List_of_advertising_agencies
11: Media Decisions: Reaching Buyers with Advertising
Pepsi Refresh: http://en.wikipedia.org/wiki/Pepsi_Refresh_Project
Warc: www.warc.com
Media Federation of Australia: www.mediafederation.org.au
Mashable: www.mashable.com
Nielsen: www.nielsen.com
Mumbrella: www.mumbrella.com.au
Ephron on Media: www.ephrononmedia.com
12: Strategic Marketing and Planning
Competition between Coles and Woolworths and its effect on consumers: www.youtube.com/watch?v=M1et_HBmLYw&feature=youtu.be
Instituto de Turismo de España (TURESPAÑA) website:
www.tourspain.es/TourSpan/Home?Language=en
www.tourspain.es/TourSpan/Home?Language=en
Introduction to scenario thinking and planning: www.gbn.com/about/scenario_planning.php
Planning the marketing mix: www.cim.co.uk/marketingplanningtool/tech/tech4.asp
Super brands in Australia: www.superbrands-brands.com
Word-of-mouth marketing association: http://womma.org/main/
13: Global Marketing
Advertising Age: www.adage.com
Austrade: www.austrade.gov.au
EUbusiness: www.eubusiness.com
Forbes magazine: www.forbes.com
Fortune magazine: http://money.cnn.com/magazines/fortune
KnowThis.com: www.knowthis.com
Mother Jones: www.motherjones.com
Organisation for Economic Cooperation and Development (OECD): www.oecd.org
World Trade Organization (WTO): www.wto.org
14: Social Responsibility and Ethics
Australian Competition and Consumer Commission, ‘Green Marketing and the Australian Consumer Law’: www.accc.gov.au/content/index.phtml/itemId/815763
The Coca-Cola Company, ‘Mission, Vision and Values’: www.thecocacolacompany.com/ourcompany/mission_vision_values.html
Gannon, Z & Lawson, N (2010) ‘The advertising effect. How do we get the balance of advertising right?’ available at Compass Online: www.compassonline.org.uk/publications
Johnson & Johnson, ‘Our Credo Values’: www.jnj.com/connect/about-jnj/jnj-credo
Procter & Gamble, Pampers and UNICEF working together for healthy babies: www.pg.com/en_US/sustainability/social_responsibility/pampers_vaccinations.shtml
Procter & Gamble, social responsibility, ‘Live, Learn and Thrive’: www.pg.com/en_US/sustainability/social_responsibility/live_learn_thrive_overview.shtml
Social enterprise in Australia: www.socialtraders.com.au/sites/www.socialtraders.com.au/files/SocialEntPart1_2.pdf
Sprout Design (UK): www.sproutdesign.co.uk
World Business Council for Sustainable Development (WBCSD): www.wbcsd.org