In this brand new textbook, Peter J. Buckley, Peter Enderwick, and Adam R. Cross bring a wealth of experience and a truly global approach to the study of international business. A thorough grounding in economic and international business theory is complemented by examples and extended cases from six continents.

The Global Factory framework, developed by Peter J. Buckley, is used throughout the book to form an overarching, coherent and accessible model for understanding how businesses operate globally. The framework brings together economics and other perspectives, including social anthropology, political economy, and management, to explain how international businesses integrate to produce goods and services, and places international business theories firmly in their global context.

An international range of examples and extended cases link theory to management practices throughout, preparing students for the challenges faced in the real world of business. Engaging examples include internationally-recognised multi-national enterprises such as Apple, Airbnb, and Uber, as well as companies from emerging markets such as Laos, Brazil, and Ethiopia.

Opening cases discuss real challenges confronted by international businesses and invite students to devise their own solutions. Closing cases and IB Insights allow students to engage and reflect on international business practices at real, global companies.

Additional learning features include Topics for Debate, which encourage students to view international business through a critical lens, and Research Insights, which provide commentary on seminal international business research, and introduce students to key scholarship.

This title is available as an eBook. Visit VitalSource for more information or to purchase.

Part One: Context and Rationale
1: Introduction to International Business
2: Theories of the International Firm
3: International Business in Context
4: International Trade Theory and the Firm

Part Two: The External Environment
5: The Institutional Dimension
6: The Political Dimension
7: The Societal Dimension
8: The Economic Dimension

Part Three: Managing the Global Factory
9: Foreign Operations Strategies
10: Corporate Social Responsibility
11: Marketing Strategies
12: International Production and Logistics Strategies
13: Global Innovation Management
14: Financial Management Strategies
15: Human Resources Management Strategies
16: Cross-cultural Management Strategies
17: Formulating the Strategic Response
18: Implementing the Strategic Response
19: Conclusions

Peter J. Buckley - Professor of International Business and Founder Director of the Business Confucius Institute, University of Leeds.

Peter Enderwick - Professor of International Business, Auckland University of Technology.

Adam R. Cross - Professor of International Business and Associate Dean for Learning and Teaching, International Business School Suzhou, Xi'an Jiaotong-Liverpool University.

The following resources are available for students using International Business for their course:

• Links to seminal articles as highlighted in the Research Insights feature, with commentary encouraging students to critique them
• Internet activities to develop skills in research, data collection, and analysis
• Web links to sources of data accompanied by a brief critical commentary and user guide
• Multiple-choice questions with instant feedback
• IB decision-aids

The following resources will be available for lecturers who prescribe International Business for their course:

• Additional shorter and longer case studies with exemplar answers
• Links to video clips including a short paragraph of critical commentary
• Comprehensive customisable PowerPoint slides
• Test bank
• Tutorial activities
• Suggested assignment and discussion questions
• Instructor's manual including guidance from the authors on the case study questions, IB challenges, and Topics for Debate features