Public Relations Writing ebook

Get 20% off this eBook. Use code SAVE20 at the checkout.

Third Edition

James Mahoney

Public Relations Writing ebook

Get 20% off this eBook. Use code SAVE20 at the checkout.

Third Edition

James Mahoney

ISBN:

9780190304669

Binding:

Ebook

Published:

25 Oct 2017

Availability:

Available

Series:

$78.95 AUD

$90.99 NZD

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Description

Public relations writing for professional practice

Good public relations writing should be clear, concise, inspiring, informative, active and ethical. Employers expect highly competent professional writing from new and experienced employees, Public Relations Writing teaches readers to write quality and relevant content for all public relations tools.


The third edition demonstrates why different writing approaches are necessary for specific public relations tools and the practical aspects of writing for them. It includes advice to help plan, write and implement communication pathways and public relations tools.


New to this Edition:

  • New and updated activities, practice points and practice tasks to provide readers with effective writing skills.
  • New and updated tip sheets to teach readers to write for different public relations tools:
    • Working with news media
    • Writing a video script
    • Media release checklist
    • How theories can inform practice
    • Matching theory to pathways and public relations tools
    • Social media usage
    • Writing for social media and the web

Contents

Using this book

Acknowledgments

Public relations toolkit

  1. Introduction
  2. Contexts for Public Relations
  3. Research and Planning for Public Relations
  4. Public Relations Goals and Objectives
  5. Developing and Writing Messages
  6. Writing and Placing a Media Release
  7. Writing for Social Media and the Web
  8. Interpersonal Communication
  9. Beyond the Mass News Media
  10. Communication within Organisations
  11. Getting a Job Done
  12. Writing a Public Relations Evaluation Plan

A Reflection

Glossary

References

Index

Authors

James Mahoney – former Head, Communication Discipline, Faculty of Arts and Design, University of Canberra.

Student Resources

Please note that the eBook versions of Public Relations Writing, third edition, do not come with access to the supporting Oxford Ascend Student Resources. These are available to purchase separately.

Lecturer Resources

The following resources will be provided to lecturers who prescribe Public Relations Writing, third edition, for their course:

  • Case Studies
  • Multiple-Choice Questions with answers
  • Group Discussion Questions
  • Public Relations Toolkit

For more information about these resources, please contact your Learning Resource Consultant.