IB Course Book: Business Management 2014

Second Edition

Martin Mwenda Muchena, Loykie Lomine, Robert Pierce

IB Course Book: Business Management 2014

Second Edition

Martin Mwenda Muchena, Loykie Lomine, Robert Pierce

ISBN:

9780198392811

Binding:

Paperback

Published:

19 Jun 2014

Availability:

110

Series:

$89.95 AUD

$102.99 NZD

Add To Cart

Description

Written by experienced IB teachers and workshop leaders, this fully updated edition offers unrivalled coverage of the new 2014 syllabus. With the most comprehensive coverage of all the SL and HL topics, a special focus on concept-based learning helps you fully embed this new requirement - all the essential concepts are integrated at every stage, including change, culture and globalization. The only DP Business and Management text developed with the IB, rigorous exam support gives unrivalled insight into IB assessment and drives high achievement. Thoroughly matched to the IB philosophy and encouraging a truly outward-looking approach, case studies and TOK connections ensure a firm understanding of today's increasingly international business environment.

About the series:
The only DP resources developed directly with the IB, the Oxford IB Course Books are the most comprehensive core resources to support learners through their study. Fully incorporating the learner profile, resources are assessed by consulting experts in international-mindedness and TOK to ensure these crucial components are deeply embedded into learning.

Contents

1.1: Introduction to business management
1.2: Types of organizations
1.3: Organizational objectives
1.4: Stakeholders
1.5: External environment
1.6: Growth and evolution
1.7: Organizational planning tools (HL only)
2.1: Functions and evolution of human resource management
2.2: Organizational structure
2.3: Leadership and management
2.4: Motivation
2.5: Organizational (corporate) culture (HL only)
2.6: Industry/employee relations (HL only)
3.1: Sources of finance
3.2: Costs and revenues
3.3: Break-even analysis
3.4: Final accounts (HL included)
3.5: Profitability and liquidity ratio analysis
3.6: Efficiency ration analysis (HL only)
3.7: Cash flow
3.8: Investment appraisal (HL included)
3.9: Budgets (HL only)
4.1`: The role of marketing
4.2: Marketing planning
4.3: Sales forecasting (HL only)
4.4: Market research
4.5: The four Ps
4.6: The extended marketing mix of seven Ps (HL only)
4.7: International marketing (HL only)
4.8: E-commerce
5.1: The role of operations management
5.2: Production methods
5.3: Lean production and quality management (HL only)
5.4: Location
5.5: Production planning (HL only)
5.6: Research and development (HL only)
5.7: Crisis management and contingency planning (HL only)
6: Internal assessment
7: Extended essay
8: External assessment

Authors

Martin Mwenda MuchenaMartin is based at the United World College of South Africa, where he teaches IB Diploma Business Management and Economics.

Loykie Lomine

Robert Pierce