IB Study Guide: Business Management 2014 Edition

Second Edition

Lloyd Gutteridge

IB Study Guide: Business Management 2014 Edition

Second Edition

Lloyd Gutteridge

ISBN:

9780198392828

Binding:

Paperback

Published:

7 Oct 2014

Availability:

21

Series:

$63.95 AUD

$73.99 NZD

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Description

Solidify all the key concepts for the new 2014 syllabus. This fully comprehensive Study Guide helps learners focus on crucial concepts, reinforcing all the essential theory. Breaking down complex ideas into clear, manageable models, it provides a supportive framework for developing higher level comprehension. Fully supporting the new concept-based learning approach, detailed assessment support is integrated to help progress learners to higher attainment levels.

About the series:
Reinforce student understanding of all the crucial subject material. Fully comprehensive and matched to the most recent syllabuses, these resources provide focused review of all important concepts, tangibly strengthening assessment potential.

Contents

Introduction and acknowledgements
"Quick start" guide
1.1: Introduction to business management
1.2: Types of organization
1.31.41.3: Organizational objectives
1.4: Stakeholders
1.5: The external environment
1.6: Growth and evolution
1.7: Organizational planning tools (HL only)
2.1: Functions and evolution of HR management
2.2: Organizational structure
2.3: Leadership and management
2.4: Motivation
2.5: Organizational culture
2.6: Industrial or employee relations (HL only)
3.1: Sources of finance
3.2: Cost and revenue
3.3: Break-even analysis
3.4: Final accounts (some HL only)
3.5: Profitability and liquidity ratio analysis
3.6: Efficiency analysis (HL only) (A02-A04)
3.7: Cash flow
3.8: Investment appraisal (some HL only)
3.9: Budgets (HL only)
4.1: The role of marketing
4.2: Marketing planning (including the four Ps)
4.3: Sales forecasting (HL only)
4.4: Market research
4.5: The four Ps (product, price, promotion and place)
4.6: The extended marketing mix of seven Ps (HL only)
4.7: International marketing (HL only)
4.8: E-commerce
5.1: The role of operations management
5.2: Production methods
5.3: Lean production and quality management (HL only)
5.4: Location analysis
5.5: Production planning (HL only)
5.6: Research and development (HL only)
5.7: Crisis management and contingency planning (HL only)
IB Learner profile activities: new lines of inquiry
6: External and internal assessment - guidance
IB Business Management practice questions with suggested answers
Further assessment guidance unit linking contexts to concepts and content for section CHL and SL paper 2
References and further reading

Authors

Author Lloyd Gutteridge