This product is the Oxford Ascend Student Resources for Marketing: Theory, Evidence, Practice second edition.

Oxford Ascend is the home of online resources for higher education students to help them study and succeed.

Each print copy of Marketing: Theory, Evidence, Practice comes with a free code that can be activated at www.oxfordascend.com to access the student resources.

Please note: The student resources are not available with the ebook or 6-month ebook rental but are available to be purchased separately.

Oxford Ascend Student Resources can only be accessed online. These digital resources supplement the text and will further assist you in your studies. They include:

To access your Marketing: Theory, Evidence, Practice Oxford Ascend Student Resources:

1. Go to www.oxfordascend.com
2. Register for an account
3. Activate the code within your account

This code can only be activated once. Once activated, access is valid for the life of the edition.The code is either printed inside the back cover of your textbook or has been sent to you via email if you purchased the student resources separately through oup.com.au.

Byron Sharp - Director, Ehrenberg-Bass Institute, University of South Australia Business School