Marketing 2e Oxford Ascend Student Resources

Licence: 3 years access from code activation

Second Edition

Byron Sharp

Marketing 2e Oxford Ascend Student Resources

Licence: 3 years access from code activation

Second Edition

Byron Sharp

ISBN:

9780195597233

Binding:

obook code (digital)

Published:

11 Sep 2017

Availability:

Available

Series:

$14.95 AUD

$16.99 NZD

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Description

This product is the Oxford Ascend Student Resources for Marketing: Theory, Evidence, Practice second edition.


Oxford Ascend is the home of online resources for higher education students to help them study and succeed.


Each print copy of Marketing: Theory, Evidence, Practice comes with a free code that can be activated at www.oxfordascend.com to access the student resources.


Please note: The student resources are not available with the ebook or 6-month ebook rental but are available to be purchased separately.


Oxford Ascend Student Resources can only be accessed online. These digital resources supplement the text and will further assist you in your studies. They include:

  • Self-revision multiple choice questions aligned with each chapter
  • Drag-and-drop interactive questions
  • Marketing insights from a range of different companies, including case studies with Circus Oz, Colmar Brunton, Destination Melbourne, Porsche Australia and News Australia
  • Podcasts with the author


To access your Marketing: Theory, Evidence, Practice Oxford Ascend Student Resources:

  1. Go to www.oxfordascend.com
  2. Register for an account
  3. Activate the code within your account

This code can only be activated once. Once activated, access is valid for the life of the edition.The code is either printed inside the back cover of your textbook or has been sent to you via email if you purchased the student resources separately through oup.com.au.

Authors

Byron Sharp - Director, Ehrenberg-Bass Institute, University of South Australia Business School