Higher Education
At Oxford University Press we create business textbooks that equip students with the knowledge and practical skills needed to succeed in their careers. Our textbooks are designed to support students as they develop the commercial awareness, analytical capability and a professional mindset required to succeed in modern business. Our range of popular textbooks includes Better Brand Health, How Brands Grow, and Marketing.
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Business knowledge built for real‑world application
Our business textbooks connect core theories with contemporary business practice. Through real‑world case studies, applied examples and structured learning support, our resources help students understand how business concepts operate in complex and evolving markets. -
Capability‑driven learning for work‑ready graduates
Today’s business graduates are expected to analyse data, solve problems and make informed decisions. Our business resources embed skill development throughout, strengthening students’ ability to think critically, evaluate options, communicate insights and respond to contemporary ethical and commercial challenges. -
Flexible formats across key business disciplines
We publish business textbooks across multiple disciplines including management, marketing, accounting, finance, economics, entrepreneurship and more. All new titles are available in paperback, eBook and eBook-rental formats, giving students choice and value while supporting diverse teaching and learning needs.
Discover the soft skills Australian students need most and explore expert advice on how to teach them.
Now more than ever there is a requirement for students to develop their soft skills alongside the technical skills needed for career success. This paper reviews the findings from a survey of Australian higher education students on which soft skills they believe to be the most important for future career success.