Research Methods for Media and Communication
Research Methods for Media and Communication
ISBN: |
9780195588033 |
Binding: |
Paperback |
Published: |
21 Sep 2015 |
Availability: |
23
|
Series: |
$89.95 AUD
$102.99 NZD
Add To CartOther options: Ebook $81.95 AUD $93.99 NZD
Request an inspection copyDescription
Research Methods in Media and Communication, second edition, is a comprehensive and user-friendly introduction to media and communications research. The book explores the various aspects and processes related to carrying out research, and introduces the quantitative and qualitative data collection methods as applied to media studies, journalism and public relations. It guides students through the entire process of carrying out an original research project, from the idea generation stage to the submission of research findings as a report or journal article.
NEW TO THIS EDITION
- New chapter ‘Experiments’ explores the area of experimental research and how it can be effectively applied in media and communication research
- Online research now included in discussing the application of each data collection method in journalism, media and communication and public relations
- Updated case studies and examples throughout
- A glossary with key research terms
Contents
Authors
Niranjala Weerakkody: Associate Professor, School of Communication and Creative Arts, Deakin University
Lecturer Resources
The following resources are available for lecturers using Research Methods for Media and Communication:
Instructor’s Resource Manual with:
- Suggested tutorial activities and questions with answers
- Suggestions for assignment and exam questions.
Sample Pages
Read a sample from the Research Methods for Media and Communication: