Nothing destroys reputation faster or deeper than an issue or crisis mismanaged. Just ask Volkswagen, BP or FIFA.

In fact there’s a more than one in four chance that a serious crisis would put any organisation completely out of business.

Yet many CEOs and senior executives are still willing to leave it to middle managers and technicians who may not have the skills and experience to save your  company  from  disaster.

Crisis Proofing is a highly readable conversation about the creation of a management mind-set committed to reduce the chances of a crisis from happening in the first place and how to minimise the damage from any crisis which does occur.

Written by a leading international expert in issue and crisis management, this book shows how responsibility to save your company from disaster lies absolutely in the executive suite. Crisis proofing is a low-cost investment which has a real bottom-line return, but it demands new leadership from CEOs  and senior executives.

Key Features:

• Introduces and supports the game-changing new concept of Crisis Proofing
• Written in a highly engaging, conversational style
• Easy to read yet built on proven management principles
• Sets out the role of top managers in crisis prevention and crisis response
• Emphasises the personal nature of what needs to be done (and what not to do)
• Uses relatable examples which are often entertaining, but always realistic
• Provides simple, effective models to implement throughout the organisation
• Develops practical processes for how to achieve success

"The book is a remarkably useful text not only for practitioners but also to private and public sector CEOs and executives. Indeed, it is one of the best integrations of issues management and crisis management principles and practices I have read.

There is a brilliantly insightful chapter on the differences between issues, problems, emergencies, crises and disasters . . . There are excellent sections on preparing for the ‘obvious’ crises with a perceptive analysis of what goes wrong with crisis plans at the management level . . . and the book also includes probably the best discussion I have read on the respective roles of lawyers and PR people in crises.

This is a book which communicators should persuade managers at many levels to read."

- Noel Turnbull, Adjunct Professor of Media and Communications at RMIT University, former CEO of Turnbull Porter Novelli, once Australia’s largest PR consultancy, and Global Director of Porter Novelli International until his retirement