This book provides an excellent theoretical grounding in the key economic principles of strategy with a focus on the routes to and the constraints on value creation.

Assuming little prior knowledge of economics, the book presents economic concepts accessibly and concisely. With little use of algebra it follows a clear and logical structure, divided into three main areas: Eliminate or Dominate, Co-operate, and Create Sustainable Advantage.

Pedagogically enhanced, each chapter will feature: learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading. This text is supported by a companion web site containing an Instructors Manual and PowerPoint slides.

Applies key economic theories to business strategy

Excellent theoretical grounding in the key economic principles of strategy

Addresses topical issues such as outsourcing, how to obtain and maintain dominance, and price discrimination

Extensive pedagogical features include learning objectives, keywords, discussion questions, tasks and problems, learning outcomes, European examples and case studies, and further reading

Supported by a companion web site containing a Lecturers Instruction Manual and PowerPoint slides

1: Introduction
2: Understanding Organisational Purpose and Assessing Performance
3: Costs: Understanding the Fundamental Concepts
4: Costs, Market Structure and Competitive and Corporate Strategy
5: The Organization's Environment: Introduction
6: Understanding Markets and Market Forces
7: Understanding Competition and 'Market Attractiveness'
8: Eliminate or Dominate the Competition: Understanding Monopoly, its Uses and its Limits
9: Cooperate or Coordinate with the Competition: Understanding Rivalry and Interdependence
10: Create a Sustainable Competitive Advantage
11: Understanding Corporate Boundaries and the Search for Value: Vertical Integration and Disintegration
12: Understanding Corporate Boundaries and the Search for Value: Diversification and Refocusing
13: Understanding Methods of Changing Corporate boundaries
14: Option Appraisal and Evaluation

John Scouller , Senior Lecturer, Department of Economics, University of Strathclyde

Roger Perman , Senior Lecturer, Department of Economics, University of Strathclyde

John Scouller is a Senior Lecturer in the department of Economics, University of Strathclyde. He has many years experience of teaching and designing courses and has published widely, including a Business Economics textbook in 1999. Roger Perman is a Senior Lecturer in the department of Economics, University of Strathclyde. He has many years experience of teaching and designing courses and has published widely, including a Business Economics textbook in 1999.