ISBN: 9780195564655
Published:
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Paperback
AU$83.95
NZ$102.00
An Introduction To Public Relations
From Theory to Practice
- Description
- Features
- Contents
- Authors
- Reviews
- Lecturer Resources
- Teacher Resources
- Student Resources
- Sample Pages
- ebook
An Introduction to Public Relations addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.
- Practitioner Profiles – examples of real life PR ranging from the big corporations to a blogger who became an expert in social media PR, to a group that does charity PR.
- Contain the experience and knowledge of contributors from both professional and educational backgrounds.
- An Australian text with international perspectives (chapter 13) to ensure students have both a local and global PR education
- Includes: chapter aims, reflection & discussion points, chapter highlights, case studies, chapter summaries, further readings and websites & references
Part 1 The Rationale for Practice
1. Understanding Twenty-first Century Public Relations
Joy Chia
2. Trends and Developments
Joy Chia
3. Theoretical Contexts
Marianne D Sison
4. Public Relations Ethics
Elspeth Tilley
Part 2 Theory and Practice on the Job
5. Public Relations Research
Gae Synnott
6. Public Relations Practice
Gae Synnott
7. Public Relations Management in Organisations
Amisha Mehta and Robina Xavier
8. Reputation Management: A Driving Force for Action
Nigel De Bussy
9. Strategies to Proactively Manage Activity
Melanie James
10. An Issues–Crisis perspective
Gwyneth Howell
11. Engaging with the Media
Hamish McLean and Richard Phillips
Part 3 New Horizons
12. New Media and Public Relations
Kate Fitch
13. Focus on Asian Public Relations Management
Richard Stanton
14. Careers and Expanding Horizons
Joy Chia and Gae Synnott
1. Understanding Twenty-first Century Public Relations
Joy Chia
2. Trends and Developments
Joy Chia
3. Theoretical Contexts
Marianne D Sison
4. Public Relations Ethics
Elspeth Tilley
Part 2 Theory and Practice on the Job
5. Public Relations Research
Gae Synnott
6. Public Relations Practice
Gae Synnott
7. Public Relations Management in Organisations
Amisha Mehta and Robina Xavier
8. Reputation Management: A Driving Force for Action
Nigel De Bussy
9. Strategies to Proactively Manage Activity
Melanie James
10. An Issues–Crisis perspective
Gwyneth Howell
11. Engaging with the Media
Hamish McLean and Richard Phillips
Part 3 New Horizons
12. New Media and Public Relations
Kate Fitch
13. Focus on Asian Public Relations Management
Richard Stanton
14. Careers and Expanding Horizons
Joy Chia and Gae Synnott
Dr Joy Chia – Public Relations Program Director, School of Communication, University of South Australia
Dr Gae Synnott – Synnott Mulholland Management Services
Dr Gae Synnott – Synnott Mulholland Management Services
PowerPoint slides prepared by the authors are available to lecturers prescribing the text to aid in lecture and tutorial preparation. To receive the slides, please contact your Oxford sales representative.