An Introduction to Public Relations addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.

• Practitioner Profiles – examples of real life PR ranging from the big corporations to a blogger who became an expert in social media PR, to a group that does charity PR.
• Contain the experience and knowledge of contributors from both professional and educational backgrounds.
• An Australian text with international perspectives (chapter 13) to ensure students have both a local and global PR education
•  Includes: chapter aims, reflection & discussion points, chapter highlights, case studies, chapter summaries, further readings and websites & references

Part 1 The Rationale for Practice

1. Understanding Twenty-first Century Public Relations

Joy Chia

2. Trends and Developments

Joy Chia

3. Theoretical Contexts

Marianne D Sison

4. Public Relations Ethics

Elspeth Tilley

Part 2 Theory and Practice on the Job

5. Public Relations Research

Gae Synnott

6. Public Relations Practice

Gae Synnott

7. Public Relations Management in Organisations

Amisha Mehta and Robina Xavier

8. Reputation Management: A Driving Force for Action

Nigel De Bussy

9. Strategies to Proactively Manage Activity

Melanie James

10. An Issues–Crisis perspective

Gwyneth Howell

11. Engaging with the Media

Hamish McLean and Richard Phillips

Part 3 New Horizons

12. New Media and Public Relations

Kate Fitch

13. Focus on Asian Public Relations Management

Richard Stanton

14. Careers and Expanding Horizons

Joy Chia and Gae Synnott

PowerPoint slides prepared by the authors are available to lecturers prescribing the text to aid in lecture and tutorial preparation. To receive the slides, please contact your sales representative.