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ISBN: 9780195574104

Published: 25 Oct 11

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Media and Journalism

New Approaches to Theory and Practice

Second Edition

Jason Bainbridge, Nicola Goc, Liz Tynan

"Bainbridge provides for journalism students an all-you-ever-needed-to-know introduction to media studies. It will get students acquainted with the concepts, theories, terminology and research methods used to “read” media and popular culture." Review of 1st Edition - Australian Journalism Review.
An introductory text that provides an overview of the ‘mediasphere’ to demonstrate how a knowledge of media can inform a knowledge of journalism and vice versa; and to show how such knowledge is best acquired through a combination of theory and practice. It integrates media theory with journalistic practice by drawing on current theories of the media as well as providing practical instruction on how to write journalistic pieces that put these theories into practice. This book is divided into five parts, with the focus becoming progressively broader – from journalism and news writing, to the contexts in which they operate, to the larger mediasphere, to the media industries themselves, to the contexts in which these industries function. This encourages students to follow the flow of information and ideas from news production through to dissemination and negotiation, revealing how important journalism and media studies are to each other.
Key Features

  • A blend of ‘up-to-date’ (WikiLeaks) and ‘classic’ (War of the Worlds radio broadcast) case studies to offer students a wide range of perspectives.
  • Each part is completed with a ‘Tools’ section. This provides practical training, eg: interviewing, writing feature articles and media releases, textual analysis, and highlights the aims of the section.

New to this Edition

  • New chapters on Specialist Reporting and Media Practice, Industry Change and the Law
  • More content on legal ethic
  • New case studies for each part
  • Case studies from the 1st edition are available for students and lecturers online.


1. The Public Sphere
2. The First Mass Medium
3. The Fourth (or Fifth) Estate
4. The Elements of Writing

Case Study 1: The Battle for a Free Press in Colonial Australia
Tool 1: Print Media and Broadcast Interviews


5. Radio: The Tribal Drum
6. Film: The Seventh Art
7. Television: The Zoo
8. Public Relations: Spin Cycle

Case Study 2: Spinning the War: How PR Made the First Gulf War
Tool 2: How to Conduct a Media Conference


9. Media Texts
10. Audiences and Representations
11. Celebrity

Case Study 3: The Politician, the Journalist, Privacy and the Public Right to Know
Tool 3: Textual Analysis and Media Research


12. News Values and News Culture in a Changing World
13. Broadcast News: Keep It Simple
14. Subediting, News Language and Convention
15. Specialist Reporting: Doing the Rounds

Case Study 4: Dirty Deeds: Uncovering Maralinga
Tool 4: Writing Features


16. Ethics in Communication
17. Media Practice, Industry Change and the Law
18. The New Media Environment
19. Convergence
20. Postmodernity

Case Study 5: Journalism and Blogging on the World Wide Web
Tool 5: New Media and Journalism Practice

Jason Bainbridge – Discipline leader and Senior lecturer, Media Studies, Swinburne University of Technology

Nicola Goc – Senior Lecturer and Coordinator, Journalism, Media and Communications, University of Tasmania

Liz Tynan – Co-ordinator of Research Student Academic Support within the Graduate Research School, James Cook University

The following resources are available for lecturers using the second edition of Media and Journalism:

  • Instructor's Resource Manual
  • PowerPoint slides
  • Case Studies and Tools from the first edition

For more information about the resources for Media and Journalism, please contact your Oxford Territory Manager.

These resources are designed to help students using the second edition of Media and Journalism

  • Case Studies
    Select from the list below to access case studies from the first edition of Media and Journalism.

  • Flashcard Glossary: Test yourself on the key terms from this book with our interactive flashcard glossary.

  • Further Reading
    Select from the list below to access suggestions for further reading, to improve your subject understanding.

  • Tools
    Select from the list below to access the Tool pages from the first edition of Media and Journalism

  • Weblinks: Click here to access a list of useful websites, taken from the book.