The framework followed in Strategic Communication can be used for strategic planning in a range of specialisations including corporate communication; community relations; financial and investor relations; government relations and lobbying; internal communication; marketing communication and public relations. Readers will build their own strategic communication plan when working through the book, as each chapter covers how to plan a specific element of a communication strategy, exploring key principles and relevant theories.

The second edition has been thoroughly updated to include contemporary cases and examples, additional theoretical and campaign planning material and is complemented by a range of features to support and reinforce learning. 

• Chapter exercises encourage students to think more broadly about communication strategy and work through the particular aspects of a strategy
• Cases throughout help readers apply theory to real-life situations
• In Theory panels highlight key theories and demonstrate important links between theory and practice