Freelancing in the Creative Industries eBook

Karen Le Rossignol, Claire Rosslyn Wilson

Freelancing in the Creative Industries eBook

Karen Le Rossignol, Claire Rosslyn Wilson






8 Oct 2015




$60.95 AUD

$69.99 NZD

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What are the most challenging aspects of freelancing in the creative Industries? Freelancing requires a breadth of skills across managing projects and timelines, having the space and energy to maintain a creative practice and knowing how to get work into the marketplace.

Freelancing in the Creative Industries is a reference that will guide you through your journey as an emerging freelancer in the arts. With an emphasis on creative thinking and problem solving through diverse case studies, this book will help you to become an adaptable freelancer who is able to think strategically in an ever-changing arts sector. It encourages emerging freelance practitioners to open their minds to diverse ways of practicing, such as exploring cross-disciplinary practices or developing creative online marketing strategies. And although it has a strong focus on freelancing skills across creative arts areas, it also takes examples and references from various sectors including: visual arts, writing, performing arts, music, new media arts and cross-disciplinary arts.


Key Features 

  • Build up a freelance portfolio with reflective learning activities in each chapter. These activities help apply the content of the chapters to individual practice. They accumulate throughout the book so that by the end emerging or student creative artists will have a portfolio that is directly related to their field of practice.
  • Case studies of creative freelancers focus on the core practice/business skills. This helps guide the learning through concrete examples of how others have shaped their career and solved problems, illustrating how readers can adapt ideas to their own practices.
  • Includes examples from a range of industries. By focusing on core skills (effective communication tools, networking, project management), it is possible to draw from a range of industries with application to any creative freelancer.
  • Each chapter lists further tools that can assist freelancers.


Preface: How to use this book

PART A: Contextualising Your Artistic Passion

Chapter 1: Starting out with vision
Thinking Creatively
    Why is Creativity Important?
    Generating new ideas
Working Creatively
    Knowing the way you work best
    Finding the right direction
CASE STUDY: Isobel Knowles

Chapter 2: Researching the Creative Industries
Researching the creative industries
    Defining creative industries
    Contributions of the Creative Industries
    The value of knowing the numbers
    Industry peak bodies and service organisations
    Key government organisations
    Research and industry institutions
    Venues and distribution
Researching Peers, Mentors and Communities
    Communities of Practice
    Mentor Role and Purpose
Finding the right information
CASE STUDY: Aimee Smith

Chapter 3: Ways of Working
    Working individually
    Don’t give up your day job?
Ways of Working Well with Others
    Choosing the right communication channel
    Running effective meetings
    Negotiation skills
    Resolving conflicts
    Ground rules for teams
Dealing with stress
Time management
    Keeping on track with your goals
    Learning how you spend your time
    Working with your personal rhythms
    Strategies for managing your time
    The reality of administration

PART B: Convincing Others of Your Vision

Chapter 4: Communicating your creative practice
Communicating your practice
    Defining communication
    Communication channels
Knowing Your Audience
    What is market research?
    Identifying your targeted market
    Knowing your environment
    Knowing your audience
    Standing out from the competition
Communicating Your Vision
    Capability statement
    Artist statement
Communicating your practice online
    Social media and the creative artist
    Other online networks
CASE STUDY: Benjamin Law

Chapter 5: Convincing Others
Getting your foot in the door
    Preparing your pitch
    The presentation
    What is an elevator pitch?
    Written pitches
Proposals – grants and sponsorships
    The grant proposal
    Seeking out sponsorships
How is Your Practice Different?
    Unique approach
    Poorly served audience
Are you ready for a niche?

Part C Leaping Into Creative Action

Chapter 6: Setting up arts projects
Arts Project Management for Freelancers
    Developing the project concept
    Scoping the project
    Scoping funding options
Managing Arts Projects
    Stage 1: Defining the arts project
    Stage 2: Planning the arts project
    Stage 3: Implementing the arts project
    Stage 4: Evaluating the arts project
Common Project Issues
    Timelines and deadlines
    Changes to resources in the project plan
    Changes to project objectives
    Success factors in arts project management
CASE STUDY: Clare Poppi

Chapter 7: Arts Marketing
Defining Arts Marketing
    Supply and Demand
    Structure of a Marketing Plan
Strategic Marketing
    SWOT analysis
    Strategic marketing objectives
Arts Marketing 4Ps: Product, Place, Price, Promotion
Budgeting for Marketing
    Setting the marketing budget
    Elements of a marketing budget
    Marketing Budget - Promotion
    Top tips for promotion budgets
CASE STUDY: David Finnigan

Chapter 8: Planning the Money
Financial Skills
Financial Planning for your Freelance Practice
    Financial Planning
    Financial Reporting
    Financial terms
Budgeting your Projects
    Starting a Project – Budget
    Costing and Pricing
Raising an Income
    Arts grant-giving organisations
CASE STUDY: Tim Syrota

Chapter 9: Planning for Expansion
Identifying Skills for Growth
Complex Project Skills
    Managing an event
    Reviewing venues and spaces
    Contingency planning
Getting it Right Legally
    Obtaining a tax file number
    Australian Business Number (ABN) & GST registration
    Intellectual property
    Occupational Health and Safety (OHS)
    Conditions and contracts
Business Skills
    Setting up a business structure
    Setting up administrative systems
    Training and professional development
    Change and a small arts enterprise
CASE STUDY: Zoe Pepper

Chapter 10: Career options
Creative Industries Careers
    Arts employment research
    Practical models for an arts career
Measuring value – creative, artistic, financial
    Economic and cultural value, and creative industries
    Value of communities of creativity
Reviewing/renewing the vision
    Niche and difference
    Funding options
    Networks and mentors
    The case for creativity as a career
    Changing career directions
    Artist as change agent
CASE STUDY: Jonathan Wilson


Karen Le Rossignol – Senior Lecturer, School of Communication & Creative Arts, Deakin University 

Claire Rosslyn Wilson Freelance non-fiction writer and poet who has worked with various international and non-profit arts organisations both in Australia and overseas

Case study profiles:
Isobel Knowles - artist and animator
Aimee Smith - choreographer and dance artist 
Benjamin Law - journalist, columnist and screenwriter
Clare Poppi - artist with a practice in jewellery and metalsmithing
David Finnigan - all areas of theatre as writer, performer, director, producer and designer
Timothy Syrota - writer, photographer and filmmaker
Zoe Pepper - interdisciplinary artist (theatre, live art, film and participatory gaming)

Jonathan Wilson - musician, artist and cultural producer 

Lecturer Resources

Implementation Guide – a guide detailing the purpose for each section of the book and possible aims for assessment of learning.