Additional reading suggestions for each chapter of Marketing: Theory, Evidence, Practice are provided below:

Ellis, N (2011) Business-to-Business Marketing: Relationships, Networks & Strategies, Oxford University Press, Oxford.

Seddon, G (1970) Swan River Landscapes, University of Western Australia Press, Perth.

 

 

02: Consumer Behaviour and Business Buyer Behaviour

Kahneman, D (2011) Thinking Fast and Slow, Farrar, Straus and Giroux, New York.

Salt, B (2006) The Big Picture, Hardie Grant Books, Melbourne.

Sharp, B (2010) How Brands Grow, Oxford University Press, South Melbourne.

 

 

03: Meaningful Marketing Metrics

Ehrenberg, A S C, Uncles, M D & Goodhardt, G G (2004) ‘Understanding brand performance measures: Using Dirichlet benchmarks’, Journal of Business Research, vol. 57, no. 12, pp. 1307–25.\

Keiningham, T L, Cooil, B, Andreassen, T W & Aksoy, L (2007) ‘A longitudinal examination of net promoter and firm revenue growth’, Journal of Marketing, vol. 71, pp. 39–51.

Morgan, N A & Rego, L L (2006) ‘The value of different customer satisfaction and loyalty metrics in predicting business performance’, Marketing Science, vol. 25, no. 5, pp. 426–39.

Uncles, M (2011) ‘Understanding brand performance measures’ in Perspectives on Brand Management, M Uncles (ed.), Tilde University Press, Melbourne, Australia.

 

 

04: Market Research

Brock, T & Sergeant, B (2002) ‘Small sample market research’, International Journal of Market Research, vol. 44 (quarter 2), pp. 1–10.

Charles, C V, Dewey, C E, Daniell, W E & Summerlee, A J S (2011) ‘Iron-deficiency anaemia in rural Cambodia: Community trial of a novel iron supplementation technique’, The European Journal of Public Health, vol. 21, no. 1, pp. 43–8.

Gendall, P (1998) ‘A framework for questionnaire design: Lablaw revisited’, Marketing Bulletin, vol. 9, pp. 28–39.

Gendall, P & Esselmont, D (1992) ‘Market research: What it can and can’t do’, Marketing Bulletin, vol. 3, pp. 63–6.

Graeff, T & Harmon, S (2002) ‘Collecting and using personal data: Consumers’ awareness and concerns’, Journal of Consumer Marketing, vol. 19, no. 4, pp. 302–18.

Hoek, J, Gendall, P & Kearns, Z (1994) ‘What we say or what we do?’, New Zealand Marketing Educators Conference, pp. 273–9.

Mahmoud, O (2003) ‘Why smart managers don’t think straight’, Admap, February, issue 436.

 

05: The Marketing Environment

Ahmed, P K & Rafiq, M (2002), Internal Marketing: Tools and Concepts for Customer Focused Management, Butterworth Heinemann, Oxford.

Blanchard, O & Sheen, J (2009), Macroeconomics Australian edition, 3rd edn, Pearson Education, Harlow.

Burda, M & Wyplosz, C (2009), Macroeconomics: A European Text, 5th edn, Oxford University Press, Oxford.

Donaldson, B & O’Toole, T (2007), Strategic Market Relationships: From Strategy to Implementation, 2nd edn. John Wiley, London.

Griffiths, A & Wall, S (eds) (2011), Applied Economics: An Introductory Course, 12th edn, Pearson Education, London.

Hofstede, G, Hofstede, G J & Minkov, M (2010), Cultures and Organisations: Software for the Mind, 3rd edn, McGraw-Hill, Maidenhead.

Mattsson, L-G & Johanson, J (2006), ‘Discovering Market Networks’, European Journal of Marketing, vol. 40, nos 3–4, pp. 259–74.

Palmer, A & Hartley, B (2011), The Business Environment, 7th edn, McGraw-Hill, Maidenhead.

Prenkert, F & Hallén, L (2006), ‘Conceptualising, Delineating and Analysing Business Networks’, European Journal of Marketing, vol. 40, nos 3–4, pp. 384–407.

 

 

06: Customer Segmentation and Targeting

Ephron, E (1993) ‘The ghost of network past: TV fragmentation doesn’t mean tighter targeting,’ in Ephron on Media, retrieved 29 May 2012 from www.ephrononmedia.com (note: log-in required).

Nelson-field, K & Riebe, E (2010) ‘The impact of media fragmentation on audience targeting: An empirical generalisation approach’, Journal of Marketing Communications, vol. 17, no. 1, pp. 51–67.

Sharp, B, Tolo, M & Giannopoulos, A (2001) ‘A differentiatied brand should appeal to a special segment of the market ... but it doesn’t!’ in S Chetty & B Collins (eds) Bridging Marketing Theory & Practice, Australia and New Zealand Marketing Academy, Massey University, New Zealand.

Wind, Y (1978) ‘Issues and advances in segmentation research’, Journal of Marketing Research, vol. 15 (August), pp. 317–37.

 

 

Chakravorti, B (2004) ‘The new rules for bringing innovations to market’, Harvard Business Review, vol 82, no. 3, pp 58–67.

Christensen, C M, Anthony, S D, Berstell, G & Nitterhouse, D (2007) ‘Finding the right job for your product’, MIT Sloan Management Review, vol. 48, no. 3, Spring, pp. 38–47.

The Economist (2011) ‘1100100 and counting’, vol. 399, no. 8737, June, pp. 67–9.

The Economist (2012b) ‘The third industrial revolution’, 21 April, retrieved 3 June 2012 from www.economist.com/node/21553017.

Moore, G A (1991) Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers, Harper Business Essentials, New York.

Okazaki, S (2009) ‘Mobile finds girls’ taste: Knorr’s new product development’, Journal of Interactive Advertising, vol. 9, no. 2, pp. 48–59.

Page Moreau, C, Lehmann, D R & Markman, A B (2001) ‘Entrenched knowledge structures and consumer response to new products’, Journal of Marketing Research, vol. 38, no. 1, pp 14–29.

Pine, B J & Gilmore, J H (1998) ‘Welcome to the experience economy’, Harvard Business Review, vol. 76, no. 4, July/August, pp. 97–105.

Shaw, B (1998) Improving Marketing Effectiveness, Profile Books, London.

Tapscott, D & Williams, A D (2010) Macrowikinomics: Rebooting business and the world, Portfolio, Penguin Books, Canada.

Troye, S V & Supphellen, M (2012) ‘Consumer participation in coproduction: “I made it myself” effects on consumers’ sensory perceptions and evaluations of outcome and input product’, Journal of Marketing, vol. 76, no. 2, pp. 33–46.

 

 

08: Physical Availability, Retailing and Shopping

Davies, C (2012) ‘Tesco sales slump part of consumer revolution changing the way we shop’, The Guardian, 12 January, retrieved 10 May 2012 from www.guardian.co.uk/business/2012/jan/12/tesco-consumer-revolution-internet-shopping.

Gilmore, P (2005) ‘Grocery stores and supermarkets’, Encyclopedia of Chicago, retrieved 10 May 2012 from http://encyclopedia.chicagohistory.org/pages/554.html

Levinson, M (2011b) ‘A history of chain stores, and their enemies: Echoes’, Bloomberg, 26 November, retrieved 10 May 2012 from www.bloomberg.com/news/2011-11-25/a-history-of-chain-stores-and-their-enemies-echoes.html.

Mercer, C (2005) ‘Tesco Asda price cuts pressure consumers’, William Reed Business Media SAS, 11 April, retrieved 10 May 2012 from www.bakeryandsnacks.com/Markets/Tesco-Asda-price-cuts-pressure-producers.

Pilgrim, D (2008) Real Life Guides: Retail, 2nd edn, Trotman, United Kingdom.

Schell, O (2011) ‘How Walmart is changing China’, Atlantic Magazine, December, retrieved 10 May 2012 from www.theatlantic.com/magazine/archive/2011/12/how-walmart-is-changing-china/8709/.

 

 

09: Pricing and Discounting

Baker, W, Marn, M & Zawada, C (2010) The Price Advantage, 2nd edn, Wiley Finance, John Wiley & Sons, Hoboken, NJ.

Ehrenberg, A S C, Hammond, K & Goodhardt, G J (1994) ‘The after effects of price-related consumer promotions’, Journal of Advertising Research, vol. 34, no. 4, pp. 11–21.

Nagle, T, Hogan, J & Zale, J (2011) The Strategy and Tactics of Pricing: A Guide to Growing More Profitably, 5th edn, Pearson, Upper Saddle River, NJ.

Phillips, R L (2005) Pricing and Revenue Optimization, Stanford University Press, Stanford, California.

Scriven, J A & Ehrenberg, A S C (2004) ‘Consistent Consumer Responses to Price Changes’, Australasian Marketing Journal, vol. 12, no. 3, pp. 6–25.

 

10: Advertising

Ambler, T, Broadbent, S & Feldwick, P (1998) ‘Does advertising affect market size? Some evidence from the United Kingdom’, International Journal of Advertising, vol. 17, no. 3.

Barnard, N & Ehrenberg, A (1997) ‘Advertising: Strongly persuasive or nudging?’ Journal of Advertising Research, vol. 37, pp. 21–8.

Ehrenberg, A S C (1974) ‘Repetitive advertising and the consumer’, Journal of Advertising Research, vol. 14, pp. 25–34.

Ehrenberg, A S C, Barnard, N, Kennedy, R & Bloom, H (2002) ‘Brand advertising as creative publicity’, Journal of Advertising Research, vol. 42, no. 4, pp. 7–18.

Heath, R & Feldwick, P (2008) ‘Fifty years using the wrong model of advertising’, International Journal of Market Research, vol. 50, no. 1, pp. 29–59.

Petty, R E & Cacioppo, J T (1983) ‘Central and peripheral routes to persuasion: Application to advertising’, in Percy, L & Woodside, A G (eds) Advertising and Consumer Psychology, Lexington Books, Massachusetts.

Rossiter, J & Percy, L (1997) Advertising Communications & Promotion Management, The McGraw-Hill Companies, Inc., New York.

Rossiter, J R, Percy, L & Donovan, R J (1991) ‘A better advertising planning grid’, Journal of Advertising Research, vol. 31, pp. 11–21.

Taylor, J, Kennedy, R & Sharp, B (2009) ‘Making generalizations about advertising’s convex sales response function: is once really enough?’, Journal of Advertising Research, vol. 49, no. 2, pp. 198–200.

Tellis, G J (2009) ‘Generalizations about advertising effectiveness in markets.’ Journal of Advertising Research 49, 2, pp. 240–5.

Vakratsas, D & Ambler, T (1999) ‘How advertising works: What do we really know?’ Journal of Marketing, vol. 63, pp. 26–43.

 

11: Media Decisions: Reaching Buyers with Advertising

Creamer, M (2012) ‘Only 1% of Facebook ‘fans’ engage with brands’, AdAge, 27 January, retrieved 6 August 2012 from http://adage.com/article/digital/study-1-facebook-fans-engage-brands/232351

Ehrenberg, A S C (1974) ‘Repetitive advertising and the consumer’, Journal of Advertising Research, vol. 14, pp. 25–34.

Gardner, J (2012) ‘6 habits of highly effective mobile marketers’, Mashable Business, 26 July, retrieved 6 August from http://mashable.com/2012/07/26/mobile-marketing-tips-2

Rosen, M (2012) ‘The fast-changing media landscape’, 1 April, Radio: The Radio Technology Reader, retrieved 6 August 2012 from http://radiomagonline.com/features/fast-changing_media_landscape_0412//index.html

Pan, J (2012) ‘How augmented reality is shaping the future of retail’, Mashable Digital, 20 June, retrieved 6 August 2012 from http://mashable.com/2012/06/20/augmented-reality-retail

 

 

12: Strategic Marketing and Planning

Baker, M J (2007), Marketing Strategy and Management, 6th edn, Palgrave Macmillan, Basingstoke.

Doyle, P & Stern, P (2006), Marketing Management and Strategy, 4th edn, FT Prentice Hall, London.

Kotler, P & Keller, K L (2012), Marketing Management, 14th edn, Prentice-Hall, Englewood Cliffs, NJ.

Sargeant, A (2009) Marketing Management for Nonprofit Organizations, 3rd edn, Oxford University Press, Oxford.

Please see Chapter 3 for more on metrics.

 

 

13: Global Marketing

Brookes, R & Palmer, R A (2004) The New Global Marketing Reality, Palgrave Macmillan, New York.

Budden, M (2009) ‘Popular everywhere else, why don’t Aussies rate Fosters lager?’, Connect, January–March, p. 84.

Czinkota, M R & Ronkainen, I A (2006) International Marketing, 8th edn, Dryden Press, Fort Worth.

Dick, H & Merret, D (2007) The internationalisation strategies of small-country firms: The Australian experience of globalisation, Edward Elgar Publishing, Cheltenham.

Funding Universe (2010) ‘SABMiller plc history’, retrieved 16 June 2012 from www.fundinguniverse.com/company-histories/SABMiller-plc-Company-History.html.

Keegan, W J & Hollensen, S (2010) Global Marketing Management: International Version, 8th edn, Pearson Education, London.

Main, A (2011) ‘The world reaches for a Foster’s’, The Australian, 22 June.

Schultz, E J (2010) ‘SABMiller Thinks Globally, but Gets “Intimate” Locally’, AdAge, 4 October, retrieved 16 May 2012 from http://adage.com/article?article_id=146256

White, L (2009) ‘Foster’s Lager: From local beer to global icon’, Marketing Intelligence & Planning, vol. 27, no. 2, pp. 177–90.

 

 

14: Social Responsibility and Ethics

Abela, A V (2006) ‘Marketing and consumerism. A response to O’Shaughnessy and O’Shaughnessy’, European Journal of Marketing, vol. 40, nos 1/2, pp. 5–16.

O’Shaughnessy, J & O’Shaughnessy, N J (2002) ‘Marketing, the consumer society and hedonism’, European Journal of Marketing, vol. 36, nos 5/6, pp. 524–47.

Wilkie, W & Moore, E (1999) ‘Marketing’s Contributions to Society’, Journal of Marketing (Special Issue 1999), pp. 198–218.