How Brands Grow 2 Revised Edition
How Brands Grow 2 Revised Edition
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ISBN: |
9780190330026 |
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Binding: |
Hardback |
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Published: |
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Availability: |
999
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Series: |
$59.95 AUD
$69.99 NZD
Add To CartOther options: Ebook $53.95 AUD $60.99 NZD
Request an inspection copyDescription
This book will change the way you think about marketing forever.
Following the success of international bestseller How Brands Grow: What Marketers Don’t Know, How Brands Grow Part 2 takes readers further on a journey to smarter, evidence-based marketing.
How Brands Grow Part 2 is about the fundamentals of buying behaviours and brand performance – fundamentals that provide a consistent roadmap for brand growth, and improved marketing productivity. This revised edition includes updates to all chapters and the addition of a new chapter, ‘Getting Down to Business-to-Business Markets’.
Contents
1. How Brands Grow
2. Target the (Whole) Market
3. Where New Customers Come From
4. Building Mental Availability
5. Leveraging Distinctive Assets
6. Achieving Reach
7. Word-of-mouth Facts Worth Talking About
8. Building Physical Availability Part 1
9. Building Physical Availability Part 2
10. New Brands and Acquiring New Buyers
11. Getting Down to Business-to-Business Markets
12. And Finally, a Bit of Luxury
