Published: 29 Nov 12
An Introduction to Public Relations and Communication Management
- Lecturer Resources
- Teacher Resources
- Student Resources
- Sample Pages
An Introduction to Public Relations and Communication Management addresses the theoretical and practical needs of students. With an Australian focus and real-life examples this approach engages students, pointing out ways to extend their knowledge, to gain local and international perspectives, to understand the wider perspectives of the profession and its possibilities.
Theory to Practice
- Practitioner Profiles – the voices of professionals to show students what their future career could look like.
- From the researcher’s desk – illustrate research and look to the future of PR
- Examples – from Australia, New Zealand and Asia to prepare students for their career.
New to this edition:
- Three new chapters: Chapter 11 Government Relations: Information, Influence and Political Success; Chapter 8 Communicating on the Inside to Build Supportive Workforces; Chapter 15 PR Directions and Beginning a Toolkit For Your Future Career
- New case studies in each chapter examine real-world examples and how the theories played out in practice.
- Updated and revised Social Media chapter contains the latest research and theory about how to work in an area that’s constantly changing
Part 1: The Rationale for Practice
1. Twenty-first Century Public Relations
2. What is Shaping Public Relations Practice: Challenges and Developments
3. Theoretical Contexts
4. Public Relations Ethics
5. Public Relations Research
6. Focus on Asian Public Relations Stakeholder Management
Part 2: Public Relations Operations and Practice
7. Working on the Outside: Public Relations Practice in the Community
8. Communicating on the Inside to Build Supportive Workforces
9. Corporate-Level Public Relations: Reputations, Brands, Identities
10. Strategies to Proactively Manage Activity
11. Government Relations: Information, Influence and Political Success
12. An Issues-Crisis Perspective
13. Engaging with the Media
14. Social Media and Public Relations
15. PR Directions and Beginning a Toolkit For Your Future
Gae Synnott – Director, Synnott Mulholland Management Services
The following resources are available for lecturers using Introduction to Public Relations and Communication Management:
- Instructor's Manual
- PowerPoint slides
If you would like access to these resources or more information about this title, please contact your Oxford sales representative.